Guest Post Series: Self-Publishing

‘Self-publishing has given me the freedom to write what I want and share it with those who are looking for what I have to offer.’

This is a guest post by Lauri Ann Lumby, OM, OPM, MATS.

My Journey to Self-Publishing

The seeds of my journey to self-publishing came forth out of the fruits of my independent and self-sufficient nature. These seeds were not firmly planted, however, until after I had the experience of royalty-house publishing first.

My first book, Authentic Freedom – Claiming a Life of Contentment and Joy, was published in the traditional way. I wrote a book, completed a manuscript proposal and then sent the proposal out to a hundred publishers. After receiving one hundred rejection letters, I went back to the drawing board. After another round of research and a reworked proposal, I sent out another batch. I received one response from a publisher who acted as if he was doing me a favor publishing my book and then laid out a series of threats. I turned down that offer. Shortly after listening to my gut and saying no to publisher number zero, I received another YES in the mail. This proved to be the right yes for a first-go at being published. My publisher was kind, generous, thoughtful, and gently guided me through the process. He also had some terrific insights on improving my book. I am eternally grateful for this first experience of publishing. And in this I learned a few things:

The value of a good editor (I hired my own)

Cover design matters (I hired my own designer)

By my own efforts, I sold exponentially more books than my publisher.

Then I got to thinking about self-publishing and how that might be a better route for me moving forward. At about the same time, the editor of Writer’s Guide published an article recanting his previous rejection of the self-publishing market. He cited such successful self-published authors as Amanda Hocking and Barry Eisler as examples and then admitted, “I take back what I previously said about self-publishing.”

Based on my experience with royalty house publishing, fueled by this encouragement from Writer’s Guide and buoyed by my own independent nature, I attempted my first experiment with self-publishing. I wanted to start small, so I put my Christouch Training into manual form. I had a friend edit it and hired another friend to create the cover design. I researched on-demand publishers and chose CreateSpace for my first go at self-publishing. Then Viola! Christouch – a Christ-Centered Approach to Hands-on-Healing was born.

The rest is history. I have since self-published an additional five books including my first novel, Song of the Beloved – the Gospel According to Mary Magdalene. Self-publishing has given me the freedom to write what I want and share it with those who are looking for what I have to offer. I no longer have to give 90% of the proceeds of book sales to an outside source and with distribution channels like Amazon and Barnes and Noble, my books are available to anyone who has access to the internet. It’s a win-win for myself and for those looking for the unique gifts that only I have to offer.

Lauri Ann Lumby is the published author of seven books. She was raised in Minneapolis, MN and currently lives in Oshkosh, WI. You can learn more about Lauri at

Author: Mary Petiet

Mary Petiet is an author, poet, and freelance writer. Always a Cape Codder at heart, she is a long time contributor to Edible Cape Cod Magazine and many other books and publications. Mary is the author of Moon Tide: Cape Cod Poems, Owl Magic: Your Guide to Challenging Times, and Minerva’s Owls (Homebound Publications). In 2020 she founded Sea Crow Press, an independent small press curating poetry and creative nonfiction.

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